Friday, July 19, 2013

Great Blog!  Lots of interesting articles!

Building Brand Equity in International Markets with Human Translation

June 28, 2013 by Michael Kriz
Category: International Business
building-brand-equity-with-human-translationIf you’ve recently found yourself facing the reality that the future of your company’s growth lies in international markets, you’ve probably also wondered what the best method is for translating your products, services, and brand identity for all of those global consumers.
Odds are Googling your options hasn’t simplified things. Freelance linguists, professional translation agencies, “crowdsourced” translation portals, machine translation tools...there’s an ocean to navigate. (Even Google may have suggested you try Google Translate.) Much of this flood is driven by low-cost options, promising a relatively small investment is all it takes to open up your company to millions of potential customers around the world. Technology, it would seem, is working its magic, saving budgets, and connecting businesses to buyers at the click of a button.

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